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Direct Mail Marketing

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Reach more with Direct Mail

  • 1-3 Days Turnaround
  • Designed, Printed, & Mailed for less than stamp.
  • Over 50 Yrs of Combined Marketing Experience

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Complete Mail Calculator

Use this calculator to provide complete mail costs. Go to Calculator Mailing Calculator

Addressing Costs

500 $135

• Processing the List
• Inkjet Addressing
• Duplication Removal
• CASS Certification
• Postal Presorting
• Drop at post office

From only .04 cents each

1000 $150
2500 $175
5000 – 25,000 .04 each
25,001 – 50,000 .035 each
50,001 + .03 each

Aarow Start Order | Get Quote

Postage Costs

REGULAR Postcard Size: Up to 4.25×6 Price
First Class Automated $0.26
First Class Pre-Sorted $0.28 (500 min.)
Non Profit $0.13 – $0.17
Non Profit Carrier Route $0.07 – $0.12
JUMBO POSTCARDS – 8.5×5.5 – 6×9 – 6×11 Price
Standard Automated $0.301
First Class Automated $0.435
Non Profit $0.13 – $0.17
Non Profit Carrier Route $0.09 – $0.14
Walk Sequence / Carrier Route $0.145 – $0.185
Standard Automated $0.301
First Class Automated $0.435
Stamping $.10/each
US Standard Stamp $0.49
Canada $0.85
Mexico $0.85
Other $1.05
For Non-for-Profit or Magazine Postage Rates, "Call for a Quote"
Note: we add a 4% merchant fee to postage costs if paying by credit card.
You can pay postage by check to avoid this fee.

Mail Guidelines


Please click the below image to see if your cards meet automation. You may
incur additional postage charges if the mailing side of your print job does
not meet proper layout requirements. We can review your files for FREE to
ensure that your job is correct and does not get delayed.


BOTTOM LEFT ZONE – No addresses with a Zip Code & State.
This will eliminate the risk of your postcards being returned to you by the Postal automation process. If necessary, an address can be placed in this area if it does not contain a state or zip code. The Post Office will scan this entire area for recipient addresses and zip codes.

LIGHT BLUE ZONE – No text/graphics greater than 7% grayscale.
The only text allowed in the addressing area is the recipient mailing address. Unless instructed otherwise, we will automatically comply with these guides when typesetting your card. We recommend following this guide if you are designing your own card. If we are mailing your cards, this guide must be followed.

Mailing List Frequently Asked Questions

What file formats do you accept?

Microsoft Excel ®
.xlsx, .xls, .csv, .txt

Microsoft ™ Access ® 2003 or later
.mdb,.accdb, .accdbx

How do I select a geography?

First, identify the geographic region that you would like to target. The following are the available geographic targets as well as some guidelines for selecting:

  • RADIUS – Select this option if you want to target people who live within a certain distance of a specified address. You will have the option of entering the address and the distance (in miles). Note: This type of count lookup can take longer than the other options.
  • STATE – Select this option if you want to target people from a particular state. (e.g., anyone who lives in the state of Hawaii).
  • COUNTY – Select this option if you want to target people from a particular county within a certain state (e.g., anyone who lives in Norfolk County, MA)
  • CITY – Select this option if you want to target people from a particular city. A city is defined as an aggregate of zip codes identifying an urban area (e.g., anyone who lives in Oakland, CA)
  • ZIP CODE – Select this option if you want to target people who share a particular zip code (e.g., anyone with 74820 as their zip code) SELECT FROM A LIST will allow you to narrow down your choice of zip codes by first specifying a state, and then selecting from the zip codes of that state. TYPE IN will allow you to enter in zip codes that have been pre-determined by you.
  • SCF – Select this option if you want to target people who share the same first three digits of their zip code (e.g., 76008 and 76043 have the same SCF) TYPE IN will allow you to enter in SCF’s which have been pre-determined by you.

How do I select the Demographics?

After you define your geography, the next step is to identify the type of consumers you would like to contact.

  • If you want to contact every mailable record in the area you defined, select the first choice, "All Records in Chosen Geography".
  • If you want to use demographics to sharpen your target, select the second choice, "Select by Demographics"
  • If you will plan to make follow up telephone calls to your mailing campaign, the system provides the ability to include records with telephone numbers.
  • To select records with phone numbers, click "Yes" where prompted. Please be aware that phone numbers are only available to list customers who license lists for unlimited one-year usage.

Once you make your selections on the Profile Selection screen, you will advance to the Targeting Criteria screen.
This is where you are provided categories of demographic variables from which to choose including income, age, and marital status. The more criteria you select, the more precise your list will be.

Should I add Phone Numbers to my list?

It depends on your goal. Phone numbers are great if you have a sales or telemarketing staff equipped to make follow up calls. However, phone numbers will add additional cost per name to your list, and you’ll need to plan for the activity. After-mail calls can be a very effective technique, but it does require both planning and resources.

Example: if you have 10 outbound telesales reps, and they can make 50 calls per day, you can follow up a 10,000 card mailing in 4 weeks.

Once I get a count result, can I still make changes?

Yes you can. Use the blue "Modify" or "Recalculate" buttons to change the list specification criteria that you wish to change. If you want to see detailed count results, select "View Details", where more in-depth count information is found.

Can I order just a portion of the entire list?

Yes. Simply enter your desired order quantity in the ‘Desired Order Size’ box, and a list of this size will be randomly selected from the entire available count.

Help! My available count is too low!

If your list count is lower than you expected, you may want to expand your geography and/or broaden your list criteria. For example, suppose you plan to target married couples with middle incomes in the San Diego market, defined by zip codes in that area. One option is to add neighboring zip codes. Another option is to change the geographic area to cover the entire San Diego metropolitan area. If you prefer to broaden your list criteria, you could include additional income levels to increase your available count.

Help! My available count is too high!

There are two ways to shrink your list.

  1. The first is random selection:
    Suppose you plan on mailing 8,000 prospects this month, but the list selection process yielded 15,000 prospects. By entering in 8,000 in the Desired Order Size box on the Your Order screen, you will get 8,000 prospects randomly selected from the original 15,000.
  2. The other way to decrease a list count is to further narrow down your geographic area and/or your selection criteria.

Mail Resources

Direct Mail ROI Calculator
quickly compare prices and turnaround

USPS Turnaround Map
see samples of our work

How do you want to start?

Postcard Mailer

4×6″ to 6×11″ – Printed and Mailed from $227


Brochure Mailer

3.5×8.5″ to 8.5×11″ -Printed and Mailed from $295


Magazine Mailer

8.5×5.5″ to 8.5×11″ – Printed and Mailed from $295


Stuffed Envelope

Printed and Mailed from $295


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